2011 Agenda
| Time | Session | Speaker | ||
|---|---|---|---|---|
| 8:00AM–9:00AM | Badges, Bagels, & Caffeine | |||
| Morning Session: Platform Power | ||||
| 9:00AM–9:15AM | SMASH (Ur Crappy Competitors) With Data, Design, & Distribution | Dave Mcclure, Founding Partner, 500 Startups | ||
| 9:15AM–9:45AM | Video: Customer Acquisition on Youtube | Shiva Rajaraman, Group Product Manager, Youtube | ||
| 9:45AM–10:05AM | Real-Time: Customer Acquisition on Twitter | Laura Fitton, Founder/CEO, Oneforty (Acquired by Hubspot) | ||
| 10:05AM–10:25AM | Location-Based: Customer Acquisition on Foursquare | Jon Steinback, Director of Marketing, Foursquare | ||
| 10:25AM–11:00AM | (More) Coffee Break | |||
| 11:00AM–11:30AM | Platform Pimp Smackdown! | Fred Wilson (Managing Partner, Union Square Venures) Starring As Twitter, Dave Mcclure (Founding Partner, 500 Startups) Starring As Facebook, & Robert Scoble (Video Blogger & Media Innovator, Rackspace) Starring As Google+ | ||
| 11:30AM–11:50AM | Mobile: Customer Acquisition on iOS & Android | |||
| 11:50AM–12:10PM | Social: Customer Acquisition on Facebook | Ankur Pansari, Partner Engineer, Facebook | ||
| 12:10PM–12:30PM | Smashing Startups | |||
| 12:30PM–1:30PM | Lunch | |||
| Track 1: Outbound Acquisition | Moderator: Dave Mcclure, Founding Partner, 500 Startups | |||
| 1:30PM–1:50PM | Customer Acquisition Via (Lean) Customer Development | Andres Glusman, Vp Strategy & Community, Meetup | ||
| 1:50PM–2:10PM | Customer Acquisition Via Channel Partners + Secondary Customers | Ryan Merket, CEO&Founder, Appstores | ||
| 2:10PM–2:30PM | Customer Acquisition Via Lessons from Ecommerce | Roshanna Sabaratnam, Business Development & Partner Marketing Executive, Gilt Groupe | ||
| 2:30PM–2:50PM | Customer Acquisition Via Kickass Content + Email Tactics | Amanda Steinberg, Founder & CEO, Daily Worth | ||
| 2:50PM–3:10PM | Break(Dance) | |||
| 3:10PM–3:30PM | Customer Acquisition Via Developer Channels | Danielle Morrill, Director of Marketing, Twilio | ||
| 3:30PM–3:50PM | Customer Acquisition Via Hacking the Advertising Industry | Ari Paparo, SVP Product Management, AppNexus | ||
| 3:50PM–4:10PM | Customer Acquisition Via Mobile to Email Cross-Pollination | Zephrin Lasker, Pontiflex | ||
| 4:10PM–4:30PM | Mailchimp Beer Break (Peanuts, Anyone?) | |||
| Track 2: Inbound Acquisition | Moderator: Charlie O'donnell, Principal, First Round Capital | |||
| 1:30PM–1:50PM | Customer Acquisition Via Product Features | Billy Chasen, Founder & CEO, Turntable.Fm | ||
| 1:50PM–2:10PM | Customer Acquisition Policy: Be Awesome | Bre Petis, CEO, Makerbot Industries | ||
| 2:10PM–2:30PM | Customer Acquisition Via Infographics | Stew Langille, CEO, Visual.Ly | ||
| 2:30PM–2:50PM | Customer Acquisition Via Social Media Channels | Stephanie Chaparro, Account Strategist, Wildfire Interactive | ||
| 2:50PM–3:10PM | Break(Dance) | |||
| 3:10PM–3:30PM | Customer Acquisition Via Group Mechanics | Steve Cheney, Business Development, Groupme | ||
| 3:30PM–3:50PM | Customer Acquisition Via Game Mechanics + Traditional CPI | Dan Porter, CEO, OMGPOP | ||
| 3:50PM–4:10PM | Customer Acquisition Via Ugc | Deena Bahri, Vp Marketing, Birchbox | ||
| 4:10PM–4:30PM | Mailchimp Beer Break (Peanuts, Anyone?) | |||
| Finale | ||||
| 4:30PM–4:40PM | The Future of Customer Acquistition | Juan Diego Calle, CEO, .CO Internet SaS | ||
| 4:40PM–5:15PM | The Dream Team: How to Hire & Structure Your Customer Acquisition Posse |
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| 5:30PM–7:30PM | SMASH After Party | Hosted by .CO (for SMASH Attendees Only!) |
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