| Get With The Program |
| 8:00AM–9:00AM |
Badges, Bagels, & Caffeine |
| Morning Sessions |
| 9:00AM–9:05AM |
SMASHing Salutations |
- Jay Weintraub, Founder, Next Customer
- Dave Mcclure, Founding Partner, 500 Startups
|
| 9:05AM–9:25AM |
Startup Killer: CAC, LTV, & Other Metrics That Will Make (or Break) You |
David Skok, General Partner, Matrix Partners |
| 9:25AM–9:45AM |
Where Do Customers Come From?: The Birds & Bees of Acquisition |
Jeff Lawson, CEO, Twilio |
| 9:45AM–10:05AM |
Customer Acquisition is unSEXY: The Birchbox Story |
Katia Beauchamp, Co-Founder, Birchbox |
| 10:05AM–10:25AM |
Cinderella Man: When the Going Gets Tough, the Tough Figure that Shit Out |
Dan Porter, CEO, OMGPOP/Zynga |
| 10:25AM–10:45AM |
Break |
| 10:45AM–11:05AM |
Inside YouTube: Case Studies in (Wildly Effective) Content |
Dror Shimshowitz, Head of Product - Creators & Curators, YouTube |
| 11:05AM–11:25AM |
Inside Facebook: Hacks & Hustles for Massive Acquisition |
Chris Ackermann, Platform Partnerships, Facebook |
| 11:25AM–11:45AM |
Acquisition on Twitter: Through the Glasses of Warby Parker |
- Brian Magida, Online Media Manager, Warby Parker
- Jen Rubio, Head of Social Media, Warby Parker
|
| 11:45AM–12:05PM |
Pinterest is so Hawt Right Now: Data & Tactics 4 Visual Acquisition |
Ari Lewine, Co-Founder, TripleLift |
| 12:05PM–1:15PM |
Lunch |
| Part 1: Hacking Platforms |
Moderator: Jessica Lawrence, Managing Director, NY Tech Meetup |
| 1:15PM–1:35PM |
Social: What’s the value of a listen, a view, a like, an admire, a redemption or a love? |
Anthony Green, VP - Business Development, Optimal |
| 1:35PM–1:55PM |
Mobile: Hacking Distribution with SMS |
Rob Spectre, Developer Evangelist, Twilio |
| 1:55PM–2:15PM |
Email: The Metrics & Tactics of Email Acquisition |
Amanda Steinberg, Founder & CEO, Daily Worth |
| 2:15PM–2:35PM |
Hacking the Facebook(Fun)nel |
Matt Monahan, Founder & CEO, AlphaBoost |
| 2:35PM–2:55PM |
Break |
| Part 2: Killer Strategies |
Moderator: Jay Weintraub, Founder, Next Customer |
| 2:55PM–3:15PM |
SEM as an Engine for Customer Acquisition |
David Rodnitzky, CEO & Founder, PPC Associates |
| 3:15PM–3:35PM |
LeadGen & Affiliate: Customer Acquisition as a Service |
Danielle Morrill, Co-Founder, Refer.ly |
| 3:35PM–3:55PM |
Search & Display: Where to Start, How to Avoid Crap, & Tactics for Maximizing ROI |
John De Mayo, VP Marketing & Operations, Zozi |
| 3:55PM–4:15PM |
Facebook Ads: The Math Behind the Magic |
Hussein Fazal, CEO, AdParlor |
| 4:15PM–4:35PM |
Break |
| 4:35PM–5:30PM |
Acquisition Heroes: Channel Strategies of Startup Superstars |
- Tracy Keim, VP of Integrated Marketing, Bonobos
- Adam Lovallo, Director of Customer Acquisition, LivingSocial
- Juan Diego Calle, CEO, .CO Internet
- Christophe Garnier, Co-Founder, President & CMO, Totsy
- Moderator: Dave McClure, Founding Partner, 500 Startups
|
| 5:30PM–6:00PM |
Keynote Interview: Fred Wilson & Dave McClure - The Sequel |
- Fred Wilson, Managing Partner, Union Square Ventures
- Moderator: Dave McClure, Founding Partner, 500 Startups
|
| 6:00PM–7:00PM |
Happy Monkey Hour (SMASHing cocktails hosted by MailChimp) |
