Agenda

Time Session Speaker
Get With The Program
8:00AM–9:00AM Badges, Bagels, & Caffeine
Morning Sessions
9:00AM–9:05AM SMASHing Salutations
  • Jay Weintraub, Founder, Next Customer
  • Dave Mcclure, Founding Partner, 500 Startups
9:05AM–9:25AM Startup Killer: CAC, LTV, & Other Metrics That Will Make (or Break) You David Skok, General Partner, Matrix Partners
9:25AM–9:45AM Where Do Customers Come From?: The Birds & Bees of Acquisition Jeff Lawson, CEO, Twilio
9:45AM–10:05AM Customer Acquisition is unSEXY: The Birchbox Story Katia Beauchamp, Co-Founder, Birchbox
10:05AM–10:25AM Cinderella Man: When the Going Gets Tough, the Tough Figure that Shit Out Dan Porter, CEO, OMGPOP/Zynga
10:25AM–10:45AM Break
10:45AM–11:05AM Inside YouTube: Case Studies in (Wildly Effective) Content Dror Shimshowitz, Head of Product - Creators & Curators, YouTube
11:05AM–11:25AM Inside Facebook: Hacks & Hustles for Massive Acquisition Chris Ackermann, Platform Partnerships, Facebook
11:25AM–11:45AM Acquisition on Twitter: Through the Glasses of Warby Parker
  • Brian Magida, Online Media Manager, Warby Parker
  • Jen Rubio, Head of Social Media, Warby Parker
11:45AM–12:05PM Pinterest is so Hawt Right Now: Data & Tactics 4 Visual Acquisition Ari Lewine, Co-Founder, TripleLift
12:05PM–1:15PM Lunch
Part 1: Hacking Platforms Moderator: Jessica Lawrence, Managing Director, NY Tech Meetup
1:15PM–1:35PM Social: What’s the value of a listen, a view, a like, an admire, a redemption or a love? Anthony Green, VP - Business Development, Optimal
1:35PM–1:55PM Mobile: Hacking Distribution with SMS Rob Spectre, Developer Evangelist, Twilio
1:55PM–2:15PM Email: The Metrics & Tactics of Email Acquisition Amanda Steinberg, Founder & CEO, Daily Worth
2:15PM–2:35PM Hacking the Facebook(Fun)nel Matt Monahan, Founder & CEO, AlphaBoost
2:35PM–2:55PM Break
Part 2: Killer Strategies Moderator: Jay Weintraub, Founder, Next Customer
2:55PM–3:15PM SEM as an Engine for Customer Acquisition David Rodnitzky, CEO & Founder, PPC Associates
3:15PM–3:35PM LeadGen & Affiliate: Customer Acquisition as a Service Danielle Morrill, Co-Founder, Refer.ly
3:35PM–3:55PM Search & Display: Where to Start, How to Avoid Crap, & Tactics for Maximizing ROI John De Mayo, VP Marketing & Operations, Zozi
3:55PM–4:15PM Facebook Ads: The Math Behind the Magic Hussein Fazal, CEO, AdParlor
4:15PM–4:35PM Break
4:35PM–5:30PM Acquisition Heroes: Channel Strategies of Startup Superstars
  • Tracy Keim, VP of Integrated Marketing, Bonobos
  • Adam Lovallo, Director of Customer Acquisition, LivingSocial
  • Juan Diego Calle, CEO, .CO Internet
  • Christophe Garnier, Co-Founder, President & CMO, Totsy
  • Moderator: Dave McClure, Founding Partner, 500 Startups
5:30PM–6:00PM Keynote Interview: Fred Wilson & Dave McClure - The Sequel
  • Fred Wilson, Managing Partner, Union Square Ventures
  • Moderator: Dave McClure, Founding Partner, 500 Startups
6:00PM–7:00PM Happy Monkey Hour (SMASHing cocktails hosted by MailChimp)