MailChimp Caption Contest for Free SMASH Summit Tickets!
Hey there Geeks – Want to get into SMASH Summit for free? Now’s your chance! For this contest the picture is on MailChimp, but the caption is on you! Enter your caption for a chance to win a ticket to 500 Startups’ SMASH Summit on Friday, September 23rd at the Microsoft in New York City. How it [...]
The Science of Word of Mouth
The Future of Geolocation Marketing
Marketing legend Dan Kennedy is fond of saying that sales come from displaying the right message to the right prospects at the right time. The most persuasive ads in the world wont sell anything they’re shown to uninterested buyers. This is why so much time and money is spent gathering demographic data and doing market [...]
How Data Is Being Used in Social Media
It used to be that consumer data was opaque at best and invisible at worst. Filling out forms and paperwork sent everything from your name to your net worth into distant databases and filing cabinets, rarely to be seen or combined with other data unless by hand. At banks, retail stores, airlines and innumerable other [...]
Do Editors Get Social Media?
Photo: cogdog Editors have long been used to handing down their platitudes to the masses but today they are being forced, sometimes kicking and screaming, to enter a new era of interactivity — and accountability between author and audience. Do they get it? Using Twitter as a “barometer of interest” in topics. One editor at [...]
Do you Really Need a Social Media Manager?
photo: dancingwithwords Social Media. Social Media Manager. Social Media Strategist. Social Media Agency. Which is right for you? Today, companies can no longer afford to deny the importance of social media marketing, and take hold of their brand’s voice. While managing a social media campaign should be considered an integral part of every company’s marketing [...]
5 Reasons Why Smash Is So High Impact
1. Smash is about acquiring customers, and keeping the customers you have happy. That’s it. “Having a social presence” is a fine way to start but for smart marketers it’s about running laser focused campaigns with deadly accurate analytics. (knile) 2. We are bringing together the leading experts in the start up and big company [...]
NEWSFLASH: Your Marketing SUCKS.
In case you hadn’t noticed: most online marketing SUCKS. Of course, that’s not surprising since most ALL marketing is pretty much crap too… simply a special case of the “90% of everything is crap” school of thought (words to live by). But in particular ONLINE marketing — email, search, social, mobile, etc — has made [...]
Jeremiah Owyang’s “Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management”
This is a duplicate post from Jeremiah Owyang’s blog, Web Strategy, Owyang is a Partner at the Altimeter Group, and will be a keynote speaker at the SMASH summit on May 12th in San Francisco. 18 Use Cases That Show Businesses How To Finally Put Customers First Social and CRM: How Companies Will Manage Their [...]
Top 5 Uses of Wildfire Social Media Marketing Campaigns
You may think that all social media marketing promotions are the same — after all, how creative can you really get with a coupon, or a contest, or even a sweepstakes? The answer is: extremely. At Wildfire, we’ve seen a great many social media marketing campaigns run by brands big and small, everything from chocolate [...]
5 Tips on Customer Acquisition
Smash is all about acquiring customers in a way that is smarter, faster, and cheaper than your competitors can do it. Here’s a list of 5 tips that I keep in my mind. 1. Set a Cost Per Acquisition goal and stick to it. This will force you to be discipline on how you spend [...]
